New Kids on the Block – Trade Mark Dispute

It has been reported that New Kids on the Block has instigated legal proceedings in the U.S District Court in New York over the attempted registration/ use of its name as a trade mark.

An application was filed by SM Productions for the name of the band. It is alleged that this was done for two reasons (1) to form a new band under this name and to free ride off of the goodwill of the original band and (2) to attempt to sell the trade mark to the original band.

It is thought that the band will now seek a court order declaring that the original band is the owner of the trade mark and goodwill associated with the name which has been used since 1980.

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