New Kids on the Block – Trade Mark Dispute

It has been reported that New Kids on the Block has instigated legal proceedings in the U.S District Court in New York over the attempted registration/ use of its name as a trade mark.

An application was filed by SM Productions for the name of the band. It is alleged that this was done for two reasons (1) to form a new band under this name and to free ride off of the goodwill of the original band and; (2) to attempt to sell the trade mark to the original band.

It is thought that the band will now seek a court order declaring that the original band is the owner of the trade mark and goodwill associated with the name which has been used since 1980.

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