Lego has been successful in its lawsuit against Chinese company LEPIN who have for a couple of years adapted their name on to products with very similar branding and concept as Lego.
LEPIN sold building blocks and miniature figures that Lego had been producing for decades.
Lego acted against the Chinese knockoff and requested that the production should be ceased immediately along with the sale and promotion of the same. Lego also demanded $650,000 (4.5 million Yuan) from LEPIN.
This is not the first time that Lego has come across and successfully defended its intellectual property against Chinese ÂknockoffÂ companies. For many years Lego has litigated to protect its intellectual property from being infringed. Lego has a good game plan as it has now won three actions for infringement against Chinese companies.
One such case was an action filed by Lego for the infringement of its logo. Â Lego ultimately registered its logo as a registered trade mark and this was subsequently approved by the Beijing Higher Court. Another case revolved around the infringement of LegoÂs copyright. In this case Lego defeated the makers of BELA products, who again copied Legos packaging, promotion and sale.
LegoÂs Chief Executive Officer, Niels B. Christiansen, explained ÂWe will continue to take all necessary legal actions to protect our intellectual property rights.Â
Article written by Lucky Rathore a year 10 work experience student