It’s no to GUCCI in Sweden

The House of Gucci, better known as simply Gucci, considered by many in the fashion industry to be one of the most famous, prestigious, and easily recognizable fashion brands, is left without trade mark protection of its emblem, two G’s face to face, in Sweden.

Gucci’s iconic emblem is already owned by a firm in Gothenburg, Sweden. Although Gucci argued that it was one of the word’s largest fashion brands and its trade mark, which is a monogram, is recognized worldwide, the Swedish Court of Patent Appeals (PBR) still rejected Gucci’s trade mark application.


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