EU criticises Apple over AppleCare program

European regulators have hit out at consumer electronics giant Apple over its AppleCare warranty. EU Justice Commissioner Viviane Reding has criticised the Cupertino company for failing to give equal prominence to the EU Statutory Warranty alongside the AppleCare program.

The core provision boils down to the fact that AppleCare includes a one-year manufacturer’s warranty and is promoted to consumers prominently at the point of sale, whether online or in an Apple Store. The warranty is an additional cost on top of the price of the gadget. Ms Reding has pointed out that Apple do not point out that EU consumer law provides a free two year guarantee, referring to Apple’s marketing as “unacceptable”.

AppleCare has landed the company in trouble in Italy, where it was ordered to pay a fine of 900,000 Euros last December after a court ruled against it. The latest criticism comes at a time when the company is facing criticism for its Maps app which was launched alongside the iPhone 5.

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