The British manufacturer has issued proceedings against Samsung in the English High court. Dyson allege that Samsung’s newly launched Motion Sync range has infringed Dyson’s patented pivot steering technology that is used in its DC37 and DC39 cylinder vacuum cleaners that were introduced last year. The steering mechanism on the Dyson models, enables the vacuum cleaner to move around more easily around corners and around objects.
The alleged infringement by Samsung relates to the Motion Sync’s ability to swiftly turn and spin as a result of the vacuum cleaners circular body. This is a design that Dyson has patented since 2009. Dyson say that this system took the British company three years to develop and has subsequently been implemented in two if its models, namely the DC37 and DC39 cylinder vacuum cleaners.
Sir James Dyson the sole shareholder of the company said Âthis is a cynical rip-offÂ, Samsung have many patent lawyers so I find it hard not to believe that that this is a deliberate or utterly reckless infringement of our patent. We have been forced to issue proceedings in the English High Court, butÂ would much rather invest in research to develop new technology than have to sueÂ
Dyson have requested that Samsung remove the Motion Sync vacuum cleaners from sale in the UK. Samsung Electronics are disputing the allegations and have stated that the claims made by Dyson are ÂgroundlessÂ. They have said ÂThe Samsung Motion Sync is an outcome of our own extensive research and development, we will take all necessary measures, including legal actions, to protect our technological innovation against Dyson’s groundless claimsÂ.
So whilst Dyson will sue, the Koreans ( who are no strangers to litigation) will counterclaim no doubt seeking to invalidate the patent and/or claiming groundless threats against Dyson and perhaps their own legal team.
Â This article was written by Fozia Cheychi