Daimler anger Ferrari

Daimler, the manufacturer of the popular Smart cars has angered Italian car giant Ferrari.

In their recent advert for the Smart Four-Two Daimler show a number of sports cars including a Ferrari Enzo, Porsche GT and Lamborghini Gallardo ending with the Four-Two and the line: “Isn’t it suprising that dream cars are always two-seaters?”.

Ferrari however were less than impressed and sent Daimler a letter demanding that they stop showing the advert. Which particular legal peg they hung their argument on is unclear. Presumably passing off or unfair competition. Regardless Daimler complied with the demand (albeit they claimed that the campaign was due to end anyway).

share this Article

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on email

Recent Articles

How are NFT’s regulated in the UK?

The Financial Conduct Authority (FCA) has not yet provided guidance on NFT’s specifically with regards to regulation in the United Kingdom (UK). However, the FCA