Lineup Brewing based in Brooklyn decided to market a beer inspired by BeyoncÃ©. However, this was done without seeking the necessary approbation. ÂBiÃ«ryoncÃ©Â beer was concocted by Katarina Martinez, a devoted fan of the celebrity and the owner of the aforementioned brewery. Ms Martinez wanted to pay homage to BeyoncÃ© by creating the pilsner and was aided by the popular singerÂs fifth studio album with respect to the branding. Needless to say, both beer and BeyoncÃ© fans were delighted by the end result.
However, it appears that BeyoncÃ© and her legal team were not as jovial about the whole idea as Ms Martinez and her customers. The formerÂs legal team issued a cease and desist letter to the brewery. The said letter demanded that the brewery discontinue all production of BiÃ«ryoncÃ©. Ms Martinez would give her take on the matter and articulated the following to music site, Pitchfork:
ÂAs a Hispanic, female-run business, I am very inspired by her so I thought IÂd pay homageÂ WeÂre disappointed she didnÂt take it as a compliment, but oh well. It was fun while it lasted!Â
Following this adverse incident, the brewery went on to rename their pilsnerÂ ÂKÃ¤tarinÃ¡Â and confessed on social media late last year that they are still BeyoncÃ© fans.