Popular BBC2 show ÂDragons DenÂ highlights just how crucial intellectual property is.
Invariably, the first question which the panel asks when approached for investment in a company orÂ idea is Âdo you own the rights in this product/ businessÂ.
It is surprising the number of individuals which ignore the importance of intellectual property.Â If you do not own something how can you keep it?
Countless times the ÂDragonsÂ have declared the famous catchphrase ÂIÂm outÂ upon realisation thatÂ the person before them does not own the intellectual property in the product.
Regardless of your intention to appear on this TV show, one thing is for certain, every companyÂ needs to protect its name/ brands/ products etc.
Too many people ignore this and leave themselves open to attack from other undertakings which doÂ positively protect and assert its rights.