American preppy favourite Abercrombie & Fitch Co. have filed a law suit in an Ohio Federal court against apparel makers- Affliction Clothing for trademark infringement.
Abercrombie & Fitch have taken issue with Affliction ClothingÂs use of ÂAFÂ on its American Fighter clothing range. The Complaint says American Fighter- a mixed-martial arts-themed line of graphic T-shirt and other apparel is copying the style to exploit AbercrombieÂs popularity.
Further the suit claims ÂAffliction has acted with the intention of trading off A FÂs goodwill in the AF marks, and of diverting to itself persons who are interested in the products of A & F.Â
Abercrombie & Fitch have used the acronym AF on their clothing for more than twenty years and the company owns eight registrations of the AF acronym.
The suit included several images showing AbercrombieÂs use of AF on their apparel, alongside similar-looking versions of apparel by Affliction Clothing.
Abercrombie & Fitch says it first reached out to Affliction Clothing in June, Âadvising them that their apparel was infringing Abercrombie & FitchÂs rights in its AF marksÂ and asked that Affliction Clothing Âimmediately cease its infringement.Â The retailer says it reached out twice more in August without success.
Written by Fozia Cheychi A work exprience student.