Your brand is arguably your most valuable asset. The availability of design registration is extensive as it is potentially available for any design applied to or incorporated in a product. So it can be anything from sculptures to garments, jewellery and handicrafts, and mechanical/engineering items including loud speakers or parts for fire extinguishers. It can cover not only products in the traditional sense but also for example logos and even the appearance of screen displays including website pages.
Â It protects the appearance of the whole or a part of a product’. This includes, in particular Âthe lines, contours, colours, shape, texture or materials of the product or its ornamentation.Â Â
What are the benefits?
Unlike Patents it is possible for a design to be disclosed prior to registration provided registration is applied for within 12 months of such disclosure. This is to allow the design to be tested in the market, (although the design will only be protected on the basis of unregistered rights during this period.)
Unlike Trade Mark registration it is not limited to the specified category of goods. Â
It is a cost effective form of protection. Registration Fees are Â£60 and Â£35 for textiles. A UKÂ application will take only 3-4 months.